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Turn long-form digital content into high-impact offline experiences that open real conversations
ABM Offline brings personalized, tangible content into the physical world. We take existing whitepapers, reports, or guides, and transform them into context-aware printed booklets that reflect the priorities, structure, and reality of a specific account or audience. When existing content does not fit, we create custom resources from scratch that resonate with that company, role, or segment. Printed pieces include QR codes that link back to personalized digital experiences.
This is not generic print or direct mail. It is a structured approach to extend relevance into offline engagements and connect them to measurable digital journeys.
Where teams use this
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Outbound ABM motions
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First-touch introductions
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Executive outreach
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Late-stage deal reinforcement
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Re-engagement of cold accounts
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Conferences and trade shows
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Private events, roundtables, and dinners
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Roadshows and field marketing programs
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Partner-led GTM motions
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Strategic account expansion
Why this works
Many organizations create content once and reuse it digitally. That content gets ignored because it feels generic. Printed offline experiences change that by delivering something tangible that feels relevant. In-hand assets attract attention, and QR-based flows link attention back to personalized, measurable digital engagement.
This bridges high-touch engagement with structured workflows that span physical and digital channels.
What this helps you do
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Cut through digital fatigue
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Make long-form content feel relevant again
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Start conversations with context
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Create stronger first impressions
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Support sales with something tangible
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Add structure to follow-ups
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Re-engage accounts that have gone cold
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Make events more meaningful than generic handouts
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Extend the impact of in-person interactions
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Increase response rates from priority accounts and audiences
What you get
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Personalized printed booklets per account or audience group
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Adaptation of existing whitepapers, reports, and guides into context-aware narratives
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Custom-built resources when existing content does not fit
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Role-aware and segment-aware messaging based on verified research
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Physical delivery to the intended recipient or on-site distribution at events
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QR codes linking to personalized microsites
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QR codes linking to personalized video messages
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QR codes linking to calendar scheduling
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Delivery tracking for mailed assets
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Scan and engagement tracking
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Assets designed for sales conversations and real follow-ups, not brand impressions
No. Generic direct mail focuses on volume and templates. ABM Offline focuses on relevance, shaping each piece around the specific company, role, or audience.
No. When existing content fits the account context, we personalize it. When it does not, we build custom offline resources aligned to your goals.
No. ABM Offline also amplifies field marketing and audience-based campaigns where relevance still matters. Printed content is tied directly to personalized digital journeys.
Each booklet includes unique QR codes. For mailed assets, you can track delivery, scans, and interactions. For events, you can track post-event engagement with the linked microsites, videos, and scheduling flows.
No. It strengthens it. ABM offline works best alongside personalized landing pages, sales outreach, and digital campaigns.
Sales teams, ABM teams, field marketing, GTM teams, and founders who want a more direct way to engage priority accounts and audiences.
It is designed for priority segments where quality of engagement matters more than volume.